New images of a camouflaged Bigster testing on public roads suggest that the production car’s design remains largely faithful to the concept unveiled in 2021. The Bigster looks like a super-sized version of the latest Dacia Duster because the designs for both cars were heavily inspired by 2021’s Bigster concept, especially the squared-jawed look and blocky shape. We can also see that the prototype has a set of slim LED headlights and Y-shaped tail-lights, just like the concept. However, the concept’s flared wheelarches and chiselled bonnet design appear to have been toned for the road-going version.
Dacia CEO Denis Le Vot believes that the Bigster’s value-focused approach gives it a chance to capture the attention of car buyers who are steadily being priced out of the mid-sized segment.
Dacia says Bigster prices will be aligned with those of cars from the class below to continue the brand’s value philosophy.
Speaking to Autocar last November, he said: “Less than 10 years ago, you bought something for €33,000 [£28,500], and then you go to the same dealership [for your new car] and they say the new car is €40-something thousand. Then lots of people will say: ‘Oh, no, I’m not doing that. It’s too expensive.’ This is where Dacia makes sense, because we’re coming with, in the case of a C-[segment] crossover, the Bigster, and it’s not going to start with a four.”
As such, the Bigster is expected to undercut its key rivals on price, likely starting just below the £30,000 mark.
A side-by-side comparison with the Duster reveals that the Bigster has a slightly longer wheelbase, which is understandable, as it should launch with seating for seven that could be optional, as base versions might get a five-seat layout. The front overhang is about the same size, and the rear one is significantly longer.
